How to do personal branding benchmark test for yourself in 7 steps?
Before starting to discover how to do personal branding benchmark test for yourself, I would like to start with a short explanation of personal branding concept and the misconceptions. In this article, we will try to develop a deeper understanding of personal branding and its importance in our lives.
To do that, we will discuss;
- What actually personal branding is?
- What is personal branding benchmark test?
- How to do personal branding benchmark test for yourself?
What actually personal branding is? Or what isn’t personal branding?
Personal branding, as a term, has been misused by stylists and colour consultants for years like a mixture of personal development and self-promotion so that it could create a new demand among rich audiences and make them feel more important. Apparently, it didn’t work because people are still not sure about what actually it is and how beneficial it could be for them.
Personal Branding is the management process of your representation across multiple platforms; professional platform, personal platform, productivity platform and digital platform. It helps you represent yourself on each platform confidently and others perceive you in the way that you deserve. An exquisitely managed personal branding process should cover the personality, meaning & values, language (visual and verbal) and representation.
What is personal branding benchmark test?
From the new personal branding perspective, the brand benchmark test is a personal brand examination way gives you the answers to below two questions;
- Is your personal brand positive or negative?
- Is your personal brand awareness strong or weak?
The personal branding benchmark test helps you understand how the people you are connected perceive you. Those people can be your colleagues, business partners, clients, family members, friends or anyone who you interact with.
Once you do it, the test will give you one of below results;
- Strong – Positive: Means your perception is so good and you need to take actions to sustain it.
- Weak – Positive: Means your perception is good but you need to help people understand you better.
- Strong – Negative: Unfortunately, it is the worst thing that can happen to you from the personal branding perspective. You need to stay apart from your current circles and first try to understand yourself better before starting to rebuild your persona brand.
- Weak – Negative: Means your perception is not that good but luckily most people aren’t even aware of it. Still better than having a strong negative personal brand as you can turn the negativity to positivity by taking specific steps.
How to do personal branding benchmark test for yourself?
Step 1: Draw three personal brand benchmark graphs
It is a simple x-y graph which most of you might remember from maths or physics lessons from school. It has four axes: strong, weak, positive, negative. Draw 3 of them for your professional, family and social circles separately.
Step 2: Think of your perception in your professional, family and social circles
There are two ways to do the benchmark test in your circles: you can use a third party test which people you select simply answers questions about you or you can ask people around you directly. Although the benchmarking test questions may vary from person to person, you should try to find answers to the questions like;
- How do they describe your personality in 3 words? (Dominant, loyal, creative, inspirational, influential etc.)
- What do you mean for them? (Trust, positivity, power etc.)
- What kind of values do they get from their relationship with you? (Security, money, network, love, joy, peace etc.)
- Do they know your capabilities well? (Skills, talents, experience etc.)
- Do they accept you as an authority and trust in your sayings?
- What do they think that other people think about you?
Step 3: Collect the answers and spot negativity and positivity
Once you collect the answers from your circles, try to identify common points and finally log the results to the graph according to whether they are positive or negative.
Step 4: Check whether they know you well or not
After you evaluate the answers of the people in your circles, those answers will help you understand whether they really know you enough or not, right or wrong… According to the quality of the answers, decide whether it is strong or weak and log it into your personal branding benchmark graphs.
Step 5: Check your digital performance
Search your name on Google and check the results:
- Whether the results on the first three pages related to you or someone else
- Whether they are positive or negative
- How your personal website, LinkedIN profile and other social media profiles rank
- Is it easy to understand what value you can offer just by looking at the results and short explanations
Step 6: Bring the 3 graphs and your digital performance together
The most important thing in personal branding is consistency and clarity. To understand whether you are managing your persona brand consistently and you are clear enough about who you are, bring all 3 graphs and your digital performance results together. In theory, all those four platforms should be consistent to similar.
Step 7: Take the big picture ofyour personal brand
Now, you know how your colleagues, family members, friends and even strangers perceive you. So you can finalise your personal branding benchmark test by creating an overall benchmark graph, which shows your personal brand situation in general.
The personal branding benchmark test is the best way to start the process to develop a personal brand celebrating your authenticity and resonating people around you.
The next step is to understand yourself better and identifying strengths, weaknesses, passion and goals.
Bare with me to work on them together!