The pace of evolution is threatening our authenticity and reputation.

The pace of evolution is threatening our authenticity and reputation.

It is a personal branding and reputation management problem which may get help from cyberpsychology.

We are experiencing the most dramatic changes in human history and living in a highly complex environment which is changing along with the pace of technological and scientific developments. In one hand, it’s great to see most of the diseases have been cured or almost vanished, people can access more opportunities across the world and there are fewer limitations in our daily lives. On the other hand, the pace of change is giving service to crime by encouraging individuals with some specific psychological profiles and threatening our security and privacy. But there is one thing now I want to focus on and this one thing is threatening our authenticity and making it harder to manage our reputation: the pace of human evolution.

Our instincts have been evolved to interact in physical environment

According to cyberpsychologists, our instincts have been evolved to communicate face to face. That’s why the accuracy of our intuitions and sense of trust barely disappoint us. What does it mean for us?

Our instincts don’t know what to do on digital and we tend to prefer heuristics to create a sense of trust.

It makes us, people, trust others or believe in stories on digital platforms easier than the physical life. This is where our authenticity is under thread because it becomes easier for any of us to become “someone”. In short, “authenticity” turns into “anonymity”. We can filter our selfies to have a more beautiful skin, change our eye colour and even change our environment and wave hand from Gherkin although we are stuck in our tiny office. And no one even questions whether it is real or not. Because the only the interface which helps us sense the truth is the cold screen of our phone or computer. We don’t have so many options other than “to believe”. 

Then come the disappointments and trust issues

What I have been trying to tell here is something that celebrities have been experiencing even before the digital revolution. I believe that most of you have heard stories of famous people who are role-playing and disappointing their fans once they meet face to face. This has been the biggest problem of old personal branding model (which actually isn’t still a model for many) and most of them couldn’t catch an authentic stance which will save their reputation and trustworthiness. 

Let’s come back to today and us, now! We tend to use shiny words in our LinkedIN profiles, share cool Instagram photos like taken in a photography studio in 8 hours and following others doing the same thing every day. But we never question if it is true or not. We just believe…Until coming face to face with the person in physical life and taking the opportunity of using our senses and intuitions. 

It is not only harming the reputation of the person we know but also damaging our sense of trust which led us not to trust people or share with people anymore. Because we are all losing our authenticity. 

Ok, but how can we get it back? read the rest here


How to do personal branding benchmark test for yourself in 7 steps?

How to do personal branding benchmark test for yourself in 7 steps?

The personal branding benchmark test helps you understand how the people you are connected perceive you. Those people can be your colleagues, business partners, clients, family members, friends or anyone who you interact with.

"What is your meaning?" - The question you need to answer before creating personal brand

Why don't you tell your secrets to everyone you care or love? What causes you to pick someone specific to share your most special feelings with. Or what motivates you to ask for help from your mother instead of your father? The answer is simple.

Each person that we are connected to represents a meaning for us. It can be trust, love, honesty, confidence, safety, fun etc. And yes this meaning leads us to feel something specific. And that's why we go to "that one" who we picked for that specific situation. The weird thing is, it is the same relationship model between us and commercial companies. According to the latest scientific findings published in The Harvard Business Review, we perceive brands like humans rather than companies or commercial bodies. If we consider our relationships with our professional and social circles, and even with our own family, each connection we have actually represents a meaning for us. And this meaning makes us take some specific actions related to them. 

So what is your meaning?

As I have told in my previous posts, we are all unique personal brands regardless from whether we are managing or not. And this brand is actually your meaning. You may represent trust for your family or the shoulder to cry for your best friend, or high-quality business leads for your boss. To define the meaning we represent, we need to focus on two separate areas which are always in connection between. 

How to define the meaning you represent?

Sometimes our self-conscious may lead us to have misconceptions about ourselves specifically if we are wearing different masks during our daily routine. Changing our attitude in business and social life loads a huge stress load on us. This stress may make us create misconceptions about ourselves and at that point, the meaning we think we represent may not be the meaning that people around us relate to us. Ok, but how can we understand it? 

1. First, ask yourself and be honest! 

2. Then, ask these people what your meaning is for them:

  • Your special partner
  • Your boss or business partner
  • One or two of your employees
  • One or two of your clients
  • Your best friend
  • Two other friends- not the bests

So make a small survey among your professional and social circles and try to be sure that they are represented equally. Once you have all the results, compare the meaning that you represent for others with the meaning you think you represent. And then, define the meaning you want to represent to take relevant actions about yourself which will lead you success in your social and professional life.

Defining your meaning means that you started to define your core as a "personal brand". Whenever someone asks me "how to create a personal brand" I tell them "first define your meaning".

The next step is defining your personal aspects and listing wants, needs and ambitions. Stay tuned for next post! 

10 Steps for a Successful Personal Branding

We know that personal branding term may irritate people as it sounds like a commercial activity. But in contrast, personal branding is the only way of creating the true perception among your social and professional circle. The key is doing personal branding in a scientifically supported method which we will share with you now. So, how to do personal branding?

1. Know yourself

The most important thing of your personal brand is “you”. While dealing with daily stress and many problems both at home and office, we may forget who we really are, what we really want and where we really want to go. That’s why, spend a day to consider your past and current position in life. Not only your career path but also consider your position in your social and private life.

2. Define the meaning you stand for

Brands are meaning regardless whether they are commercial or personal. Consider what meaning you represent in your life and discover what meaning you represent for others. And another important thing; what value does your existence bring for them?

3. Define your fundamentals

The core of a successful personal brand is accepting that we are all unique and one of a kind. That’s why, we have our own characteristics reflect our key features. As most of us will agree, sincerity is the key of a good and healthy relationship which helps us to live happier lives. From that point of view, define your characteristics which relates to your personal brand by grouping them under authenticity, distinctiveness, inspiration (what you inspire for) and excellence (what you are good at, not perfect!)

4. List your wants, needs and dreams

Make list of your needs in the short term, wants in the mid-term and dreams in the long term. This will help you be more clear about real you and your future goals. Don't confuse needs with wants. Needs are the crucial thing that you should get shortly (like more money, a new flat, a new laptop etc.) to get into action and achieve your wants (a higher salary, a better company, a life partner etc.). And under the dreams topic, list the things that you have been ambitious about for a time and believe that you will be for a time in the future.

5. Develop a strategy with some flexibilities

Now you have an objective and clear idea of your current life. All the things you own are in front of your eyes and you know where do you want to go. Now you should decide for the way you will follow to achieve your dreams, in other words your strategy. You know why you should do but it’s time to discover what you should do, how you should do and when you should do.

6. Decide for the branding tools

Once you define the strategy which will help you achieve your dreams, you should also consider the tools you need to apply this strategy. It can be a having a personal website, more active twitter account, a portfolio, a new look, etc. 

7. Design your image

How we look affects people’s perception about us. If we want to convince people on our meaning and value we offer, we have to be consistent with our style, clothes, manners and of course digital profiles. Search your name on google and examine the results. List the links you want to eliminate, the links you want to emphasise and missing information that google can’t retrieve. This will help you understand your digital presence and develop a strategy.

8. Communicate

Decide for the communication tools at first. You don’t have to be on every single social media page. Pick the ones that you believe it will work for you and be consistent and open to communicate. Understand people, help people and be a friend. they will come to you when they need.

9. Manage

After deploying your strategy, it’s time to manage all your branding activities effectively. The key is being sure that your language is consistent and unique across all platforms that your personal brand is being represented.

10. Monitor, Sustain, Update

After a while, you will create a bunch of data about your personal brand, your audience and perceived you. In accordance with your core elements; your meaning, value, authenticity etc, check if your tools and strategy are working for you or not. And don’t afraid to update the points with problems. This will help you sustain a powerful personal branding activity.

We will share how to apply brand benchmark test for personal branding in our next post.

Don’t forget! Once we are born and get our names, we are all brands. It is up to us to make it shine or vanish…Treat yourself kind!

Please don't hesitate to connect us to discuss on personal branding our even your own personal brand. You can follow us on LinkedIN or Facebook. Or you can tweet to Serkan Ferah, our founder and ask your questions directly.

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Life is based on choices. We make the choices, experience the path and celebrate or regret the consequences. I am not talking about only the major decisions we make for schools, job or wife/husband. We make choices even while deciding for which basin to use in the public toilet every day. Our choices determine what and how we experience our life.

Why do artists need branding?

Why do artists need branding?

Branding helps artists introduce themselves and talents to concerning audience. It also makes them grab the attention in the new digital age which makes people consume more and faster.